Hello, We’re Smickees
We're a brand incubator and creative performance agency that launch and scale consumer brands through design-led strategies and data-backed execution. We believe great brands are intentionally shaped—guided by intuition, refined by data, and scaled with purpose.
Our Story
Smickees was founded by two friends — Sean, a strategist fueled by data and performance, and Mike, a designer and systems thinker obsessed with a deep love for creative execution. What started in 2014 as individual projects turned into a partnership in 2017, where their complementary strengths became the foundation for something bigger.
The name? A blend of Sean and Mickey (Mike’s nickname) — a symbol of collaboration and shared ambition.
Today, Smickees is a lean, remote-first, globally distributed team working across the Philippines, Pakistan, Canada, Thailand, and Australia.
We’re fast-moving and deeply collaborative — launching products, building brands, and training talent in-house. We hire for culture and character, not just skill. Then we teach the rest. Our designers think like strategists. Our marketers speak like customers.Everyone’s encouraged to grow, to lead, and to leave things better than they found them. We don’t just build products. We build systems.We don’t just design to participate. We design to win.And we do it all together — no fluff, no ego, just a small but mighty team creating brands that actually work.
Our Mission
Our Mission is to execute data-backed product opportunities through purposeful design — built to win before they’re ever made. Our Vision is to bring joy and value to everyday life through better products and smarter design.
Meet the team
Our team is made up of passionate developers, strategists, and creatives from around the world.
Coming Soon
Why Smickees?
1. Design-Obsessed
We treat every brand touchpoint, from packaging to pixel, as an opportunity to delight.
2. Data-Disciplined
Polling, testing, optimizing. We build feedback loops into every phase of the process.
3. In-House, End-to-End
From product development, to Amazon listing optimization to customers hands, our team handles it all, with speed, focus, and consistency.
4. Built for the Long Game
We don’t chase trends. We build infrastructure and brands that endure — even through handoffs and exits.